McGraw-Hill Professional helps individuals excel in their learning and occupations by providing timely and authoritative knowledge to professionals around the world.
We built out and managed the website, e-commerce engine, and marketing tools used by the company. We created a programatic method of automating promotions based on users actions as well as how they arrived on the website.
Designed and built all tools for the marketing and sales teams.
Implemented detailed analytics tools using Google Analytics along with custom tracking tools.