HMMS Soccer Club

Hampden-Monroe-Middlesex-Silver Spring (HMMS) is a 501(c)3, non-profit, volunteer based organization offering a strong character centered soccer program for children and families, developing sportsmanship and athletic skills, promoting The Beautiful Game and making memories that last a lifetime.

Coming from a "website in a box" solution, HMMS wanted not only a more modern and responsive design (especially since 50% of their traffic is on mobile), but they wanted more control. The ability to add news whenever it happened. The power to update the field status without waiting for a gatekeeper to respond. Oh - and posting the Tryout Results as they come in... insanely popular page on the site.

We built a brand new site for them on the WordPress CMS and the results have been outstanding. With no SEO work at all, HMMS went from page 4 to page #1 (6th position) when searching for their key phrase on Google. Also, club members have become more engaged, updating their pages and news blog. Remarkable results overall - inside and outside of the organization!

Traffic on the site has been impressive. We didn't have stats on the old site (wasn't included in that service), but we're seeing well over 1100 visitors a day on the new site compared to when we launched (those first few days, we were seeing between 300-500 visitors). This jump in traffic opens up doors for sponsorship, and affiliate sales. Now it's up to HMMS to see how far they want to take it!